Our second newspaper article this month! Thank you Long Beach Business Journal!

The Long Beach Business Journal did a great write up on us. Check it out HERE.

Forever Ashbury Opens On Broadway

January 31, 2012 – On December 19, Forever Ashbury opened between Cherry and Hermosa Avenues at 1828 E. Broadway. Owned by Johnny Phan and Jaiden Quy Do, pictured, from left, the store stocks an assortment skateboards, hats, accessories and men and women’s clothing. Phan and Do, who “view fashion as an art form . . . [that] can be used to express personality and individuality” according the store’s Web site, embellish Forever Ashbury’s products with variations of the company’s logo, from the cursive “Ashbury” emblem to the unique “Dripping Kiss” design. In addition to clothing and accessories, the store also retails a variety of skateboard equipment such as wheels, trucks and more. Forever Ashbury is open Tuesday through Saturday from 11 a.m. to 7 p.m., Sunday from noon to 6 p.m. and is closed on Monday. For more information, visit www.foreverashbury.com or call 562/432-8300. (Photograph by the Business Journal’s Thomas McConville)

We had the extreme pleasure of getting a Bentley Continental GT for a few days. Let’s just say we made the most of it. Here’s a clip of us putting on some Forever Ashbury stickers & enjoying a ride through our beloved city. Shout out to ILMT family & Nathan Sok for the great work. Enjoy.

Saturday, December 17th marks the day of priceless memories for us. This was the day of our ‘Private Grand Opening Party’. All of our blood, sweat, tears, heart & soul went into making our store a reality. We finally got a chance to unveil it to our friends & family. The night was a complete success filled with smiles, laughter & just all around good vibes. We want to thank our family & friends from the bottom of our heart for the love and continued support. We really couldn’t do it without you.

A special shout out goes to our friends over at Marquez de Valencia for blessing us with their premium tequila all night long. We would also like to thank Matt Simmerman from Dubtree for the amazing pictures once again, you’re awesome man!

Finally we have Nate Sok of 24 Karat Pictures for filming this memorable occasion. Thank you for all your hard work Nat. The video is amazing.

If Forever Ashbury was paid with love, we would be the richest guys in the world. Enjoy the video. (Part 1 of 2)

Cold as ICE. These re-release tomorrow right?

Johnny Ashbury opening the door to the public for the first time on December 19th. This is a picture that will always be near and dear to us. 50 years from now we can look back and see how far we have come. Thank you to all who support our brand. We are truly are living a dream.

Video of some of the artwork that we did in our Forever Ashbury. store, opening December 19th 2011. It’s a Banksy inspired piece and a play on our “Ashbury Box Logo”. Everything was made by us, from plotting the vinyl, to building the purple stained wooden sign, to the painting. Forever Ashbury. is more than a clothing line or skateboard shop, it’s a reflection of our interests and will always be an outlet for our creativity. We weren’t lying when we were saying this is just a tip of the iceberg. This is just a FRACTION of what you could expect from Forever Ashbury. as a brand and as a flag ship store. True DIYer’s. Stay tuned to see more projects that we have going on and come and check it out for yourself at our shop in Long Beach.

T-Shirt will be available only at our flagship store in limited quantities.

Shout out to Nathan Sok at 24 Karat Pictures for the great filming and editing.

Music by Sam Sparro – Black and Gold

Forever Ashbury.
1828 East Broadway
Long Beach, California 90802
www.ForeverAshbury.com

Big shout out to Complex Magazine for the style feature yesterday of Curren$y’s Streetwear Co-signs. Much love!

Check out the article here: http://www.complex.com/style/2011/11/a-history-of-currensys-streetwear-co-signs#1

Forever Ashbury has always been more than clothing. Here is a fine example of how there are no limits to what you can do, when you believe. Purple carbon fiber chairs, home furnishings, a Forever Ashbury cafe. Anything is possible for the future. We are a true lifestyle brand.

Yes its official! We’re opening our first Forever Ashbury store. We promised you awhile back that everything that you’ve seen from us so far was just the tip of the iceberg. We weren’t lying. This is a true milestone for us. Words could not describe the blood, sweat, and tears we have been putting in to make this dream a reality. Cheers to the beginning of a beautiful journey. S/O to Matt from Dubtree for the amazing photos.

P.S. Grand Opening & Grand Opening party to be announced very soon.