Our girl Michelle Martinez just dropped a new video with DJ JE and Erin Paula. Peep it out and spy the Home Grown Racer Back Tank Top Michelle is rocking! These racer back tanks officially release tomorrow at noon, pst.

Make sure you follow Michelle on Twitter @MeeshTheSinger.

Dropping today at noon, online and in our store in Long Beach, is our 6-Panel Riveted snapback Kiss hats. Using Double Cap Rivets, these are drilled and hammered into the snaps of the hats, ensuring a strong hold and extra style points.

Check out this video of Quy personally installing it on all of these hats by hand. Shot and edited by Daniel Chamlern of 24 Karat Pictures.

We use high quality double cap rivets in gold, silver & gunmetal.

And the rotation of pictures of all the hats now available, only to be found in 2 places, online and in our store!

Over the weekend for our homie Lexo The Great’s mixtape release party at our store, our good friend Phillip over at MofoBooth.com brought by his mobile photo booth machine! This thing was a hit at our party! It’s mobile, shoots photos with a Canon T3 DSLR camera, has an interactive touch screen, prints photos instantly, you can get all the photos on a disc and you can even create your own custom template for the background to reflect with your party’s theme! Make sure to hit up MoFoBooth.com to get this thing set up for your next party.

Now here are just some of the photos from the party!

Follow us on Instagram @ForeverAshbury to see our life through our camera instantly. Stay up to date with new releases, sneak peeks, events and our lifestyle. Here’s a highlight from this past week’s activities for those who don’t follow us on Instagram yet.

From the MySpace interview to promote their new Myspace radio station to the show they performed at Club Icon in Downtown LA, Fly Society has been working on their new mixtape “International Passport.” Dropping today, Friday April 13th 2012. Heres a gilmpse of what Fly Society was doing during the making of this new mix tape hosted DJ ill Will. This film was filmed by Nathan Sok and Daniel Chamlern and produced by Nathan Sok of Twenty-Four Karat Pictures.

Download it for free HERE.

Ladies we finally got them in! Our highly requested off-the-shoulder sweaters came in today. Made of super soft eco-fleece these sweaters are a perfect way to stay warm and comfy in style. Comes in purple, eco-pink, eco-royal, eco-fuchsia, eco-navy, eco-black, eco-grey. Available online and in store now.

Kisses & Pistons hoodies in black and heather gray are now available in our online shop and at our store in Long Beach. These are the ONLY places to EVER get Forever Ashbury. gear. You won’t find us in the mall or any other boutiques.

Mannequin from Nathan Sok on Vimeo.

And in other news, over the weekend we had the pleasure of setting up a booth at the Formula Drift racing event next to “ASK Long Beach”. ASK is a non-profit organization responsible for building all the skate parks in Long Beach. Big shout out to Daniel Tim Tim and Mike Donelon. Good times with good people and fast cars. Enjoy the photos.

The Legendary Michael Keith Green, aka Blacc Mike will never be forgotten.

We have love for all kinds of cars and toys. So when our boy Bee Ouk wanted to hook up his new Jeep Wrangler with some Forever Ashbury. flavor, we had to pull out the vinyl sticker machine and cut him a Rubicon inspired sticker!

Jeep Wrangler 4-Door Hardtop: Forever Ashbury. Edition

Today is the start of the Formula Drift event! Long Beach closed off our Downtown streets to hold this special event along with the Long Beach Grand Prix the following weekend. We closed up our store on Broadway these 2 days (Friday April 6 & Saturday April 7 and will open back up Sunday April 8 ) and have a booth set up so come on down and enjoy the races, beer, beautiful models and sunny California weather!! Don’t forget, we release our Kisses & Pistons hoodie sweaters today.

Oh, and for all of you race fans, we will be surprise releasing certain pieces, so catch us on Instagram, Twitter, FaceBook & Tumblr all @ForeverAshbury this weekend to be the first to see what items we drop and as always to see the event through our eyes the moment it happens!

…….and

Here’s another video from Nathan Sok of 24 Karat Pictures previewing a short clip of Co-Founder, Quy’s 240z cruising through the palm trees of Long Beach and the track of the Formula Drift and Grand Prix.