It’s amazing how many people don’t understand or don’t appreciate how long and tedious the design process really is. They tend to think making clothes and accessories is easy. But for those who have spent countless hours/days putting together tech. packs we know what kind of nightmares you have lived through. On that note here’s a snapshot of the beginning process the tech. pack. The tech. pack is all the information the manufacturer needs to produce a sample.

This is part 1 of a 3 part series. We will take you through the entire process from start to finish.

You’ve seen the behind the scenes of the music at the Fly Society video shoot, now put your sunglasses on for a look at some of the jewels at the video shoot.

Some items brought over courtesy of Icee Fresh.

Terry “TK” Kennedy of Fly Society sporting thousands of dollars.

HIT of Fly Society rocking rubies…you guys like the choice of color?

The man who created all of the jewelry killing the game! Jeff of Icee Fresh.

Video of Jeff showing off some of the jewelry. (Sorry for the focus)

Day 2 of the Fly Society music video shoot took place at boxEIGHT (where we shot our Alexis. Collection). Every time we come to this place, it gets remodeled and/or gets filled with more art work. This is a top secret track so, we’re keeping the details of the concept of the shoot under wraps! We also shot a “Day in the Life of Fly Society” too, courtesy of MySpace.com and Coca-Cola. We’ll let you know when that video releases.

HIT looking fresh as always.

TK in front of the Camaro.

Artwork by Peter Gurnz hanging at boxEIGHT.

Terry Kennedy being interviewed by MySpace.com

Last week, Fly Society filmed a music video of the latest top secret single. We were of course there and helped style the shoot.

Day 2 starts tomorrow.

Here at Forever Ashbury., we keep things grassroots and classy. So classic that we still print most of our shirts by hand versus fully automatic presses. By printing shirts by hand, each shirt is meticulously combed through before it lands into your wardrobe and most importantly, it adds a personal touch. Meet our buddy Henry, he has been printing our shirts as soon as we decided to personally stop printing them ourselves in J. Quy’s garage. He is one of the hardest working people we know and we are happy to show you how much heart and times goes into making one of our shirts. When you purchase Forever Ashbury., you’re not buying from a huge corporation, you purchase from a company with soul that understands you. Check out the video below and stay tuned for more info of when this tank top will release!