The Long Beach Business Journal did a great write up on us. Check it out HERE.

Forever Ashbury Opens On Broadway

January 31, 2012 – On December 19, Forever Ashbury opened between Cherry and Hermosa Avenues at 1828 E. Broadway. Owned by Johnny Phan and Jaiden Quy Do, pictured, from left, the store stocks an assortment skateboards, hats, accessories and men and women’s clothing. Phan and Do, who “view fashion as an art form . . . [that] can be used to express personality and individuality” according the store’s Web site, embellish Forever Ashbury’s products with variations of the company’s logo, from the cursive “Ashbury” emblem to the unique “Dripping Kiss” design. In addition to clothing and accessories, the store also retails a variety of skateboard equipment such as wheels, trucks and more. Forever Ashbury is open Tuesday through Saturday from 11 a.m. to 7 p.m., Sunday from noon to 6 p.m. and is closed on Monday. For more information, visit www.foreverashbury.com or call 562/432-8300. (Photograph by the Business Journal’s Thomas McConville)

We had the extreme pleasure of getting a Bentley Continental GT for a few days. Let’s just say we made the most of it. Here’s a clip of us putting on some Forever Ashbury stickers & enjoying a ride through our beloved city. Shout out to ILMT family & Nathan Sok for the great work. Enjoy.

Check out this great article on us at www.gazettes.com

Out Of The Garage

Bringing new life to the space at 1828 E. Broadway, entrepreneurs Johnny Phan and Jaiden Do opened the doors of Forever Ashbury last month between Cherry and Hermosa avenues.

Forever Ashbury, a Long Beach-based clothing, skateboard and accessory brand that started in the business owners’ garage, has a storefront for the first time since it was created five years ago.

“We have built a really beautiful store from the ground up,” Phan said. “We have completely remodeled this store, building everything ourselves. Business so far has been amazing – we are building a strong core following with the local skateboarders and people who are interested in this type of fashion.”
Forever Ashbury’s trademark color is purple, and the company’s distinct logo can be found adorning T-shirts, sweaters, hats, shoes, skateboards and other products.

“We are definitely not a typical skate shop or a typical boutique,” Phan said. “We put our own style and creativity into this.”

For details about Forever Ashbury, which has a detailed website and regularly update blog written by the store’s owners, visit www.foreverashbury.com or call (562) 432-8300. The store is open daily.

Thank You Ashleigh Oldland and the Gazette!

Cuff Beanies. $18.99 w/ free shipping.
Navy Blue.
Heather Gray.
Heather Charcoal.
Black.
Purple.
Scarlet Red.
Skully Beanies. $15.99 w/ free shipping.
Scarlet Red.
Black.
Purple.

Johnny Ashbury opening the door to the public for the first time on December 19th. This is a picture that will always be near and dear to us. 50 years from now we can look back and see how far we have come. Thank you to all who support our brand. We are truly are living a dream.

Our highly anticipated beanies will be available tomorrow in our store & online at 11am pst. Get them while they last.

Nollie Heelflips with Jimmy Pin! BOLTS!!! Checking him out rockin’ one of our newest t-shirts the ‘Pursuit’! Credits to Tony Khensouvan!

We really enjoy seeing young talented people doing cool stuff. So when our homie Daniel told us he & his friend just filmed a quick TRICKAPEDIA on half-cab kick flips we knew it was going to be dope! Check him out below busting clean half-cab flips while rocking one of our newest tees the ‘Backsmith Box Logo’. Big shout out to Tony Khensouvan for the filming/editing.

Big shout out to Complex Magazine for the style feature yesterday of Curren$y’s Streetwear Co-signs. Much love!

Check out the article here: http://www.complex.com/style/2011/11/a-history-of-currensys-streetwear-co-signs#1

Forever Ashbury has always been more than clothing. Here is a fine example of how there are no limits to what you can do, when you believe. Purple carbon fiber chairs, home furnishings, a Forever Ashbury cafe. Anything is possible for the future. We are a true lifestyle brand.